Our values.



Pupa believes that beauty is the free expression of our individuality and authenticity. We offer high-quality products at accessible prices. Thanks to our versatility and many products, we appeal to all women, encouraging them to believe in themselves and making them feel special and simply beautiful.

PUPA is authenticity, emotion and passion.

Every woman is a PUPA woman.


PUPA believes in a positive and colourful world, free of prejudice and stereotyping.
PUPA is creativity, design, trends and Made in Italy beauty.
Red is the colour that embodies the PUPA spirit: red for passionvibrancy and vitality, red for the energy to develop new forms of expression every day.