50 years of ideas and emotions.

AN ALL-ITALIAN STORY

Pupa was the inspired idea of Angelo Gatti. In the early Seventies, he created BOUQUET, the first Pupa beauty kit. Since then, PUPA has been an undisputed industry leader, representing Italian style and creativity in the world.

THE FIRST BEAUTY KIT IS BORN

1975

An ingenious and revolutionary idea from the company's founder, Angelo Gatti, who decided to put everything needed for a complete make-up look in a box.

THE MAKE-UP LINE IS BORN

1979

The first product is a mascara that contains a mirror to make it easier to touch up when out and about. An unexpected touch of originality.

THE FIRST FRAGRANCE IS BORN

1991

Fiorilù is a floral bouquet in a bottle with soft contours, warm colours and a flower-shaped cap.

THE FIRST TOILETRIES LINE IS BORN

2003

Miss Milkie, a gourmet milk-based fragrance. The packaging is perfectly in keeping with the line concept, referencing milk, butter and cream.

VAMP! MASCARA IS BORN

2012

The iconic Pupa product, our bestseller to this day. Over the years, Vamp! has grown to include eyeshadows, lipsticks, pencils and nail polishes under the same name.

THE SKINCARE LINE IS BORN

2022

For face and body, the line is totally eco-friendly and products are clean and specific to every need.

TWO BRAND-NEW LINES ARE CREATED

2023

PUPA HAIR, dedicated to hair beauty and routines for every need. PUPA MAN, an all-male beauty routine. Products for self-care that enhance qualities and eliminate flaws.