Skinification: make-up ❤ skincare

When skincare meets make-up

 Skinification is the new faster and easier beauty routine concept, where make-up and skincare come together in make-care: looking after your skin while doing your make-up.
Discover PUPA make-care products:

👀 Mascara All in one, with strengthening treatment to stimulate natural growth and rebuild lashes internally to make them progressively thicker.
💄 Pupa Volume e Vamp! Lipstick enriched with a special volumising active ingredient for an extraordinary make-up result. Their formula helps to define visibly plumped and hydrated lips.  
🌸 Wonder me Fatigue Eraser works over time thanks to the active ingredients in its formula. Wakame seaweed minimises dark circles and helps reduce puffiness under the eyes, while Mullein plant extract counteracts oxidative stress and improves skin radiance.



  • Wonder Me Fatigue Eraser

    Instant perfection concealer with active ingredient to tackle puffiness and dark circles
    € 20,90
  • Vamp! All in One Mascara

    Spectacular volume - Perfect curve - Inimitable length with fortifying treatment.
    € 20,00 € 9,90
    -51% SALE
  • Sport Addicted Balm Lip Balm

    Lips are soft, protected and radiant, even during sport.
    € 18,50
  • Wonder Me Fluid Foundation - PUPA Milano
    +7 variants

    Wonder Me Fluid Foundation

    Instant perfection foundation; total lightness and waterproof.
    € 25,90
  • Shine Bright Face Cream

    Illuminating Face Cream
    € 20,90 € 12,54
    -40% SALE
  • BB Cream + Primer All Skin Types

    Tinted moisturising cream + face primer, all skin types.
    € 21,90
  • SOS NAIL REPAIR Hardening Keratin Base

    With natural plant-derived keratin. for soft and flaking nails.
    € 10,00 € 5,00
    -50% SALE
  • Vamp! Lipstick - PUPA Milano
    +20 variants

    Vamp! Lipstick

    Extreme colour lipstick with plumping treatment.
    € 22,90
  • SOS NAIL REPAIR Keratin Booster Gel

    With natural plant-derived keratin. for soft and flaking nails.
    € 10,00 € 5,00
    -50% SALE